Animations or interactions are a great way to increase shopper engagement. Interactions can be supported in 3D as well as augmented reality (AR). With these interactions, you give shoppers the ability to not only place the product in their environment but also the flexibility to compare colours, check product dimensions or see functionalities like open/close.
We highly recommend enabling animations in your store to get the most out of 3D/ AR experiences. Below are some examples for your reference:
Colour change: This feature allows the shopper to view all colour variants and choose the one that best suits their preferences. The interaction can be used on any product that has multiple colour options.
Colour interaction in AR:
Colour interaction in 3D:
Open/Close interactions: This feature can be used on products where you want to show details of how a product would look when fully opened, like a recliner, a chest of drawers, a travel bag, a refrigerator, etc.
Open/close interactions in AR:
Open/close interaction in 3D:
Dimensions: This feature enables the shopper to see the exact dimensions and space that a product might take up in their environment. This interaction can be very useful for products in the furniture, home decor, and sports equipment categories.
Dimension interaction in AR:
Dimension interaction in 3D: